{"id":1780,"date":"2025-01-26T15:01:20","date_gmt":"2025-01-26T15:01:20","guid":{"rendered":"https:\/\/valstybeje.lt\/?p=1780"},"modified":"2025-01-26T15:01:20","modified_gmt":"2025-01-26T15:01:20","slug":"autentiskumo-mastelio-keitimas-naudojant-kurybinius-duomenis","status":"publish","type":"post","link":"https:\/\/valstybeje.lt\/?p=1780","title":{"rendered":"Autenti\u0161kumo mastelio keitimas naudojant k\u016brybinius duomenis"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<div class=\"td-post-featured-image\"><\/div>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Turinys:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/valstybeje.lt\/?p=1780\/#Pateike_Meg_Haley\" >Pateik\u0117 Meg Haley<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/valstybeje.lt\/?p=1780\/#Generacinei_AI_reikia_duomenu_kad_butu_galima_augti\" >Generacinei AI reikia duomen\u0173, kad b\u016bt\u0173 galima augti<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/valstybeje.lt\/?p=1780\/#Kurybiniai_duomenys_kaip_naujas_reklamos_pagrindas\" >K\u016brybiniai duomenys kaip naujas reklamos pagrindas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/valstybeje.lt\/?p=1780\/#Suasmeninto_pasakojimo_amzius\" >Suasmeninto pasakojimo am\u017eius<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/valstybeje.lt\/?p=1780\/#Prekes_zenklai_turi_atsakyti_i_naujoviu_kvietima\" >Prek\u0117s \u017eenklai turi atsakyti \u012f naujovi\u0173 kvietim\u0105<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/valstybeje.lt\/?p=1780\/#Apie_autoriu\" >Apie autori\u0173<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/valstybeje.lt\/?p=1780\/#Ir_Haley_yra_%E2%80%9EVidmob%E2%80%9C_pirmaujancios_AI_varomos_kurybiniu_duomenu_platformos_%E2%80%9EVidmob%E2%80%9C_vyresnysis_viceprezidentas_With_over_20_years_of_experience_across_brands_platforms_tech_and_agencies_she_has_held_leadership_roles_at_Twitter_and_The_Coca-Cola_Company_where_she_spearheaded_global_marketing_and_brand_strategies_drove_commercial_and_go-to-market_execution_and_LED_novatoriskos_%E2%80%9EOmniChannel%E2%80%9C_aktyvacijos_MEG_turi_UNC_Kenan-Flagler_verslo_mokyklos_magistro_laipsni_ir_bakalauro_laipsni_Bostono_koledze_Ji_taip_pat_yra_musu_lyderystes_ir_kulturos_kurimo_irankio_patareja\" >Ir Haley  yra \u201eVidmob\u201c, pirmaujan\u010dios AI varomos k\u016brybini\u0173 duomen\u0173 platformos \u201eVidmob\u201c vyresnysis viceprezidentas. With over 20 years of experience across brands, platforms, tech, and agencies, she has held leadership roles at Twitter and The Coca-Cola Company, where she spearheaded global marketing and brand strategies, drove commercial and go-to-market execution, and LED novatori\u0161kos \u201eOmniChannel\u201c aktyvacijos. MEG turi UNC Kenan-Flagler verslo mokyklos magistro laipsn\u012f ir bakalauro laipsn\u012f Bostono koled\u017ee. Ji taip pat yra m\u016bs\u0173, lyderyst\u0117s ir kult\u016bros k\u016brimo \u012frankio, patar\u0117ja.<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Pateike_Meg_Haley\"><\/span><strong>Pateik\u0117 Meg Haley <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">Vartotoj\u0173 l\u016bkes\u010diai d\u0117l reklamos, su kuria yra nukreipta, ir tai, kaip prek\u0117s \u017eenklai su jais bendrauja, vystosi, kad pasauliniai prek\u0117s \u017eenklai ir agent\u016bros susiduria su unikaliu i\u0161\u0161\u016bkiu: kaip padaryti j\u0173 prane\u0161imus giliai autenti\u0161k\u0105 ir aktual\u0173 \u012fvairioms auditorijoms, dirbant AT skal\u0117. Reklama pasikeit\u0117 nuo tiesiog transliavimo \u012ftikinam\u0173 istorij\u0173 transliavimo iki tinkamo prane\u0161imo pristatymo tinkamam asmeniui tinkamu metu, tinkamoje platformoje, <\/span><i><span data-contrast=\"none\">ir<\/span><\/i><span data-contrast=\"none\">  tinkamu formatu. Spr\u0119sti \u0161\u012f i\u0161\u0161\u016bk\u012f viskam gauti <\/span><i><span data-contrast=\"none\">Teisingai<\/span><\/i><span data-contrast=\"none\">dabar rinkodaros specialistai turi ne tik pasikliauti AI &#8211; jiems reikia unikali\u0173 duomen\u0173 ir \u012fgyvendinam\u0173 \u012f\u017evalg\u0173, kad b\u016bt\u0173 galima geriau informuoti savo strategijas ir rezultatus.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\"> <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Generacinei_AI_reikia_duomenu_kad_butu_galima_augti\"><\/span><span style=\"color: #29c5f6;\"><b>Generacinei AI reikia duomen\u0173, kad b\u016bt\u0173 galima augti<\/b> <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"none\">Generacin\u0117 AI (\u201eGenai\u201c) jau suk\u0117l\u0117 bangas reklamos pramon\u0117je, si\u016blydama galing\u0105 turinio k\u016brimo \u012frank\u012f mastu. Nors nuo pat pagrindinio paleidimo \u0161i technologija i\u0161augo eksponenti\u0161kai, jos pl\u0117tra pradeda plok\u0161\u010dioti. Prekiniai \u017eenklai, kurie i\u0161 prad\u017ei\u0173 pri\u0117m\u0117 \u201eGenai\u201c eksperimentavimui, dabar nukreipia d\u0117mes\u012f \u012f efektyvum\u0105 ir IG. Nor\u0117dami tai pasiekti, AI turi b\u016bti papildyta unikaliais, patikimais duomenimis, kad b\u016bt\u0173 galima i\u0161naudoti vis\u0105 jo potencial\u0105. Be \u0161i\u0173 prasming\u0173 duomen\u0173 \u012fvesties AI rizikuoja s\u0105stingis, nes jo i\u0161\u0117jimai yra tik tokie pat vertingi kaip duomenys ir \u012f\u017evalgos juos skatina.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\"> <\/span><\/p>\n<p><span data-contrast=\"none\">Tai yra svarbus dalykas: vien AI nesuteikia strateginio prana\u0161umo. Genai yra pla\u010diai prieinami, tod\u0117l prakti\u0161kai kiekvienas leid\u017eia per kelias minutes sukurti t\u016bkstan\u010dius skelbim\u0173 variant\u0173, ta\u010diau t\u016bris neprilygsta efektyvumui. Tai, kas i\u0161skiria pagrindinius prek\u0117s \u017eenklus ir agent\u016bras, yra j\u0173 sugeb\u0117jimas integruoti duomenis \u012f \u0161ias priemones, paver\u010diant bendrus rezultatus \u012f poveik\u012f, labai pritaikyt\u0105 turt\u0105. Sujungdami AI galimybes su \u201eCreative Data\u201c \u012f\u017evalgomis, prek\u0117s \u017eenklai ir agent\u016bros gali ne tik patenkinti, bet ir vir\u0161yti auditorijos l\u016bkes\u010dius, i\u0161skirian\u010di\u0173 individualizuot\u0173, rezonansini\u0173 prane\u0161im\u0173 k\u016brim\u0105.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\"> <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Kurybiniai_duomenys_kaip_naujas_reklamos_pagrindas\"><\/span><span style=\"color: #29c5f6;\"><b>K\u016brybiniai duomenys kaip naujas reklamos pagrindas<\/b> <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"none\">Geb\u0117jimas i\u0161matuoti ir optimizuoti skelbimo na\u0161um\u0105 tampa auksiniu \u0161iuolaikin\u0117s rinkodaros standartu. K\u016brybiniai duomenys, jungiantys kampanijos k\u016brybinius elementus, tokius kaip prek\u0117s \u017eenklo k\u016brimas, istorijos lankai ir tempas su jo na\u0161umo rezultatais, suteikia prek\u0117s \u017eenklams gilesn\u012f, niuansuot\u0105 j\u0173 skelbim\u0173 supratim\u0105 ir j\u0173 poveik\u012f verslo rezultatams.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:280}\"> <\/span><\/p>\n<p><span data-contrast=\"none\">Integruodami \u0161iuos pirmosios \u0161alies k\u016brybinius duomenis \u012f turinio tiekimo grandin\u0119, prek\u0117s \u017eenklai ir agent\u016bros gali generuoti grie\u017etesn\u0119 gr\u012f\u017etam\u0105j\u012f ry\u0161\u012f apie visk\u0105, pradedant skelbim\u0173 k\u016brimu, optimizavimo strategijomis ir matavimais, baigiant \u017einiasklaidos sprendim\u0173 pri\u0117mimu. Tai leid\u017eia jiems naudoti realaus laiko \u012f\u017evalgas, kad greitai patobulint\u0173 prane\u0161imus, optimizuot\u0173 skelbim\u0173 vietas visuose kanaluose ir sukurt\u0173 skelbimus, kurie yra ir kontekstiniu po\u017ei\u016briu, ir giliai rezonuojantys su savo auditorija. Tai taip pat gali pad\u0117ti prek\u0117s \u017eenklams i\u0161vengti nety\u010dinio dirbtinio PAS, neatsilikdamas nuo kintan\u010di\u0173 tendencij\u0173 ir reaguojant \u012f kult\u016brinius momentus, kurie kitaip gali b\u016bti nepaprastai sunk\u016bs valdant pasaulin\u012f k\u016brybin\u012f katalog\u0105.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\"><\/span><\/p>\n<p><span data-contrast=\"none\">Be to, prek\u0117s \u017eenklo gair\u0117s ir geriausios praktikos kriterijai gali b\u016bti pateikti kaip \u201eGenai\u201c i\u0161vados duomenys, siekiant nuskaityti k\u016brybin\u012f turt\u0105, kad b\u016bt\u0173 galima laikytis. Kita vertus, jei prek\u0117s \u017eenklai nori eksperimentuoti su savo prane\u0161imais ar kitais j\u0173 tapatyb\u0117s elementais, k\u016brybiniai duomenys gali pad\u0117ti su\u0161velninti susijusi\u0105 rizik\u0105. \u0160ios \u012f\u017evalgos gali pasi\u016blyti pakoreguoti tai, kas gal\u0117t\u0173 veikti geriau, ir leisti greitai \u012fvertinti j\u0173 poveik\u012f, si\u016blant patarimus, ar prek\u0117s \u017eenklo gair\u0117s tur\u0117t\u0173 b\u016bti atnaujintos, kad atitikt\u0173 i\u0161sivys\u010diusias vartotoj\u0173 pageidavimus.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\"> <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Suasmeninto_pasakojimo_amzius\"><\/span><span style=\"color: #29c5f6;\"><b>Suasmeninto pasakojimo am\u017eius<\/b> <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"none\">\u0160iandienos vartotojai reikalauja skelbim\u0173, kurie atitikt\u0173 j\u0173 vertybes, kalb\u0117t\u0173 su j\u0173 patirtimi ir jau\u010diasi nuo\u0161ird\u017eiai autenti\u0161ki. \u0160is poslinkis \u012fved\u0117 nauj\u0105 individualizuoto pasakojimo er\u0105, kai prek\u0117s \u017eenklai turi padidinti special\u0173 turin\u012f iki milijon\u0173 unikali\u0173, ta\u010diau papildom\u0173 s\u0105veik\u0173, neprarandant kokyb\u0117s.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\"> <\/span><\/p>\n<p><span data-contrast=\"none\">Pirmosios \u0161alies duomenys kaip AI i\u0161vados duomenys yra \u0161ios transformacijos kertinis akmuo. Pasitelkdami i\u0161sami\u0105 auditorijos \u012f\u017evalg\u0105, prek\u0117s \u017eenklai gali kurti pritaikytus pasakojimus, kurie dinami\u0161kai prisitaiko prie vartotoj\u0173 pageidavim\u0173. \u201eCreative Data\u201c suteikia galimyb\u0119 prek\u0117s \u017eenklams i\u0161analizuoti, kaip sprendimai d\u0117l tono, produkto rodymas (naudojant pakuotes) ir prane\u0161im\u0173 siuntimas daro \u012ftak\u0105 pagrindiniams na\u0161umo rodikliams (KPI). Tai taip pat nustato emocinius sukelian\u010dius asmenis, skatinan\u010dius \u012fsitraukim\u0105, ir tai suteikia gilesn\u012f supratim\u0105 apie tai, kaip auditorija siejasi su k\u016brybiniu turiniu.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\"> <\/span><\/p>\n<p><span data-contrast=\"none\">Tai n\u0117ra vien tik apie ankstesni\u0173 s\u0117kmi\u0173 apm\u0105stym\u0105 &#8211; tai apie ateities prognozavim\u0105 su neprilygstamu tikslumu. Pavyzd\u017eiui, prek\u0117s \u017eenklai gali naudoti k\u016brybinius duomenis, nor\u0117dami optimizuoti pasakojimo elementus, tokius kaip tempas, vaizdin\u0117 hierarchija ir emocinis tonas, kad giliau atspind\u0117t\u0173 savo tikslin\u0119 auditorij\u0105. Tai darydami, jie sukuria patirt\u012f, kuri jau\u010diasi asmeni\u0161kai, aktuali ir \u012fsimintina.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:280}\"> <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Prekes_zenklai_turi_atsakyti_i_naujoviu_kvietima\"><\/span><span style=\"color: #29c5f6;\"><b>Prek\u0117s \u017eenklai turi atsakyti \u012f naujovi\u0173 kvietim\u0105<\/b> <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"none\">Nor\u0117dami klest\u0117ti \u0161ioje naujoje reklamos aplinkoje, prek\u0117s \u017eenklai turi i\u0161laikyti nepagr\u012fst\u0105 d\u0117mes\u012f \u012f vartotoj\u0173 patirt\u012f. Tai rei\u0161kia, kad reikia investuoti \u012f duomenis ir technologijas, teikian\u010dias diferencijuotas, \u012fmanomas \u012f\u017evalgas, kurios sukelia bendr\u0105 kalb\u0105, skirt\u0105 bendradarbiavimui tarp gamybos, prek\u0117s \u017eenklo, matavimo, agent\u016br\u0173 ir \u017einiasklaidos komand\u0173.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\"> <\/span><\/p>\n<p><span data-contrast=\"none\">Reklamos pasaulis yra ant revoliucijos gniau\u017et\u0173, o tie, kurie panaudos tiek AI gali\u0105, tiek duomenis, parodys keli\u0105. Ved\u0119s pasakojimo men\u0105 su duomen\u0173 mokslu, prek\u0117s \u017eenklai gali ne tik patenkinti vartotoj\u0173 l\u016bkes\u010dius, bet ir vir\u0161yti juos, sukurdami ateit\u012f, kurioje kiekvienas skelbimas yra toks pat unikalus ir poveikis, kaip ir auditorijai, kuri\u0105 ji sukurta.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Apie_autoriu\"><\/span><span style=\"color: #999999;\"><strong>Apie autori\u0173 <\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"Ir_Haley_yra_%E2%80%9EVidmob%E2%80%9C_pirmaujancios_AI_varomos_kurybiniu_duomenu_platformos_%E2%80%9EVidmob%E2%80%9C_vyresnysis_viceprezidentas_With_over_20_years_of_experience_across_brands_platforms_tech_and_agencies_she_has_held_leadership_roles_at_Twitter_and_The_Coca-Cola_Company_where_she_spearheaded_global_marketing_and_brand_strategies_drove_commercial_and_go-to-market_execution_and_LED_novatoriskos_%E2%80%9EOmniChannel%E2%80%9C_aktyvacijos_MEG_turi_UNC_Kenan-Flagler_verslo_mokyklos_magistro_laipsni_ir_bakalauro_laipsni_Bostono_koledze_Ji_taip_pat_yra_musu_lyderystes_ir_kulturos_kurimo_irankio_patareja\"><\/span><span data-contrast=\"auto\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-221804 alignleft\" src=\"https:\/\/www.europeanbusinessreview.com\/wp-content\/uploads\/2025\/01\/Meg-Haley-1-1.jpg\" alt=\"Ir Haley\" width=\"72\" height=\"84\"\/>Ir Haley<\/strong><span style=\"color: #999999;\">  yra \u201eVidmob\u201c, pirmaujan\u010dios AI varomos k\u016brybini\u0173 duomen\u0173 platformos \u201eVidmob\u201c vyresnysis viceprezidentas. With over 20 years of experience across brands, platforms, tech, and agencies, she has held leadership roles at Twitter and The Coca-Cola Company, where she spearheaded global marketing and brand strategies, drove commercial and go-to-market execution, and LED novatori\u0161kos \u201eOmniChannel\u201c aktyvacijos. MEG turi UNC Kenan-Flagler verslo mokyklos magistro laipsn\u012f ir bakalauro laipsn\u012f Bostono koled\u017ee. Ji taip pat yra m\u016bs\u0173, lyderyst\u0117s ir kult\u016bros k\u016brimo \u012frankio, patar\u0117ja.<\/span><\/span><span style=\"color: #999999;\" data-ccp-props=\"{}\"> <\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.europeanbusinessreview.com\/the-future-of-ai-in-advertising-scaling-authenticity-and-relevance-with-creative-data\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pateik\u0117 Meg Haley Vartotoj\u0173 l\u016bkes\u010diai d\u0117l reklamos, su kuria yra nukreipta, ir tai, kaip prek\u0117s \u017eenklai su jais bendrauja, vystosi, kad pasauliniai prek\u0117s \u017eenklai ir [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1781,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[200],"tags":[4380,1762,1249,4382,4381,3279],"class_list":["post-1780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-verslas-pasaulyje","tag-autentiskumo","tag-duomenis","tag-keitimas","tag-kurybinius","tag-mastelio","tag-naudojant"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Pateik\u0117 Meg Haley Vartotoj\u0173 l\u016bkes\u010diai d\u0117l reklamos, su kuria yra nukreipta, ir tai, kaip prek\u0117s \u017eenklai su jais bendrauja, vystosi, kad pasauliniai prek\u0117s \u017eenklai ir agent\u016bros susiduria su unikaliu i\u0161\u0161\u016bkiu: kaip padaryti j\u0173 prane\u0161imus giliai autenti\u0161k\u0105 ir aktual\u0173 \u012fvairioms auditorijoms, dirbant AT skal\u0117. 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